McGregor's Limited.

SITUATIONAL ANALYSIS

McGregors Ltd. is a successfully established department store reputed for a great emphasis on personnel service.

Some important aspects of the companys surgical procedure are:

* The company is reputed to be old fashioned and tralatitious and is highly valued by its customers for its personal services and its atmosphere of gracious living. However this remains a USP for the company.

* The company hasnt on the whole succeeded in attracting new customers and relies on middle-aged and elder customers, which could insinuate a serious risk in the near future.

* foreign other competitors, it sold unusual and expensive goods with imports being the major feature. This could imply that a consistent part of its customer shank had high purchasing power.

* The companys aged personnel policies made it search old-fashioned which sometimes led the company to trouble in recruiting younger gross salespeople.

* The companys outdated employee discount policies led to wastage in sales peoples time and ate into profit margins.

* Several incidents of lost intersection have led the sales personnel to suspect the modify staff of shoplifting.

* Most of the companys top management had been with it for many years and their devotion to older traditions could lead to a resistance against bankers acceptance of any new policies.

The companys president, James McGregor strongly feels the need for the fiat of the current policies, which could help in creating a less mossy image and help it attract young staff and subsequently a younger customer base.

PROBLEM DEFINITION

Revision of the employee discounts scheme or non and conveying the top

management about the new policy in a feasible manner.

OBJECTIVES

Short Term

* To create a modern image thereby attracting young and dynamic sales

force and attain a greater young customer base.

Long Term

* To achieve greater efficiency, a...

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper