Cathy Pacific Brand Strategies

Introduction

Cathy Pacific dent strategies have been critic aloney assessed using merchandise mix tool that has given a clear characterization of currant activities in the airline business industry. Also, a suggestion tip was compiled to look at development of present strategies. Subsequently, critical evaluation for management and implementation was carried out and the factors that could affect your suggestions for future put up development were highlighted. Cathy pacific is preserving its label equity by the office of internet advertising and use of technology. Investment in to a greater extent air craft is part of dodging development .

Part A

Brand strategy of Cathay pacific:

Cathy pacific has achieved a lot of reputation, prestige, node loyalty since it has moved to Hong Kong in 1948. Product differentiation has been invariant that gave identity to the brand name of

An on-going planning to achieve variation in the company product and consistent use of a advertising, high level of customer service and care; aims to be send-off in the industry required long-term strategy.

Arnold (1992) identifies brand strategy is the process whereby the offer is positioned in the consumers mind to generate a percentage of advantage.

According to Leslie de C & Malcolm M (2003)the brand is the result of a coherent marketing approach which uses all elements of marketing mix.

1.



1 Product or service:

Cathy pacific ensure that service is preformed by well trained supply who delivers the service straight from the heart showing that customer comes first is centre of the service. Also, the company offers adequate information to its customer (cargo and passengers) that is satisfying, open to access using internet means. Company is an international airline registered and based in Hong Kong offering scheduled cargo and passenger services to over 90 destinations around the word (cathaypacific.com, 2005).

The shareholders impudence in the company management,

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