Media AudiencesShane Gladstone
Based on your work in part one, suggest a look for project that might follow on from the questions established by your chosen text. Using discussion material as a theoretical and methodological base, locate a main(prenominal) hypothesis/research question, and suggest how you might apply it to an true research project?
Original Question: Libertine or prominent? The real scandal of what people know about bankers bill Clinton.
The medias ability to influence domain opinion and thus governmental action via processes such as agenda setting is a phenomenon that has been studied by both qualitative and quantitative researchers. deep it has been argued that these methodologies can be used in combination to wield different aspects of consensus data. Some researchers such as Lewis et al squander used surveys to make critical comments about the quality of information received by the public. Others such as the Glasgow media group behave pursued a similar interest via focus groups. What does this research tell us about the relations between media and public opinion?
As a group of five we were given the in a higher menage question as the way out of our research project for the staff of Media Audiences. The main ideal running through its content was that of the kindred between public knowledge of contemporary issues and the mass media as we see it today.
The research projects main aim was to discover whether the planetary public were well informed with regard to political subject matter. This in turn would provide a metaphorical computer program on which one could place their opinions of the performance given by current (at time of project) president Bill Clinton.
Said research took place in 1998 at the height of Clintons much publicised knowledgeable and financial scandals. The press sensationalism was focused on his say affair with one Monica Lewinsky, then...
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