Elements Of The Extended Marketing Mix Marketing Essay

Elements Of The Extended market compound merchandise EssayThe elements of the extended merchandise mix (the 7ps) which be Price, Product, Place, packagingal material, People, Processes, physical evidence go away be checked, how they answer outs to examine the stages and move in planning, in handle manner examine how those distinguishable stages of the marketing planning fit together and link to the overall governing bodyal planning framework.In this report one al gloomy for date what strategies and techniques should be used to successfully run a business. It shows emptor behavior and what its all roughly, what motivates consumers to buy and why the buy, and how pricing elicit be a key on consumers reactions to the inns renovation, without forget that guest portion and furtherance as necessity too as they help in the awareness, audiences go out of the business, satisfy them and occasion that ardent human relationship with the consumers.2.0 buyer beha viorBuyer behavior is the behavior that consumers display in seeking, purchasing, using, evaluating and disposing of product or run that they expect will satisfy their personal require.Buyer behavior has environmental influences such asSocial-cultural, the for hoi polloi to conform to norm and sociable congregations. frugal and competitive influences, during a recession consumers might be more retiring to the highest degree purchasing expensive things.Technological influences, where technology allow conjunction to create a personal relationship with consumers.Political and regulatory, a O.K. of regulatory body provoke give reassurance to consumers.Seeking for information about what people want and what offer influence them, see how people chemical reaction to your work and performance is very measurable.In the buyer behavior, problem declaration halt a big part, it tend to day to day corrupt and go, how to reduced risk, effectuate a low value. And excessively la rge(p) consumers consumer values the way they expected or impress them more.The limited problem resolve buying situations is necessary like buying situations that happened less frequently as a TV, ect where it can birth more deliberate decision, ever so remember that The impact of a cheery node is that he/she can tell up to other people about their experience, and make them take their way to the company.MaslowFig1. What affect the consumer buying behavior.2.1 Application of the buyer behavior on the physical fitness clubIn your impertinent business, success could be archived if its rivet upon nodes orientation, needs and satis situationion, tho in order to investigate customers information to help the club track consumers it is advantageous to break down the purchase member to a framework so as to simplify the factor and work out influencing purchase behavior. Identify the different types of customers and consider the need for customers to conform with norms of social groups.Segmentation will be useful for your business, the most importance at that place is to accredit and alert the needs of different buyer groups, therefore the fitness club could segment its customers as in social economics buyers group of age, culture, sex, income level, occupation, family size,I would recommend the club to go with differentiated marketing outline of segmentation, where varieties of dish outs are given and differentiated by charges, look, and so the club can give different tariff to suit different groups of people in the South East London.You will need to puzzle a strong problem recognition to identify problems from and immediately look for a solution. Your challenge will be to understand how customers might respond to your different element of marketing mix.Watch your table advantage availability and all the service dealing with suppliers to ensure the services will be given to customers at the right time and how they wish in order to maintain that st rong customer relationships and make them have total assurance and trust with you.3.0 publicityIs the a range of tactical marketing techniques designed within a strategic marketing framework to add value to product and service in order to achieve detail sales and marketing objectives. Frances Branssington.FPettitt.S (2006)The promotion influences the consumers, build long term awareness and market share, generate quick sales bursts, and gain increased purchase and better in investment firm display, to generate new andrenewed interest in product and service, as well as increase sales. Consumer attitudes and buying patterns.For an effective promotion the understand a target audience is necessity, indentify resource constraints, establish objectives, select rule and evaluate the program after successful. Promotion increases sales so that publicize and other costs are spread over a big output. Though increased promotional activity is a sign of a response to a problem such as compe tition, it enables an organization to develop and build up a succession of messages and can be cost-effective.In development of a sale promotion the preserveing points should be unbroken in mindThe brand strategies.The competitive strategies.The advertising strategies.The pricing. www.marketingdonut.co.uk/marketing outline.Promotion are designed to motivate consumers to an immediate action. Therefore Gaining new customers, retaining up-to-date ones, increase consumption, increasing brand awareness using refund and bounty offers, group promotion, loyalty incentives, temporary determine discounting, using point of purchase(posters), increasing attention from broadening distribution channels and intermediaries is extremely important.3.1 How to promote the fitness clubAfter understanding who you need to reach and what you are arduous to achieve. Ensure that customers are aware of you, what you can offer and how you differ from competitors and create opportunities to generate rep eat and high purchases. Once that, materialize yourself promoting individual services differently to different groups of customers and to add value to the fitness clubYou could as well as promote you business in person by pitching instantaneously to target consumers, or get introduction and creating relationship through networking, or using a range of different promotional techniques to reach spacious audiences such as direct mail, advertising, exhibiting your business or online marketing.Timing is alike an important element when promoting, you should also make sure your marketing message reach to your target consumers when they are most receptive.Crucially your promotional strategy should include the way to measure the effectiveness of what you have been doing.And you should monitor your website traffic and use surveys to tell you how your promotional activities have influenced consumer attitudes and awareness like its helps you understand which part of your promotional strat egy is working or not and how you can improve.4.0 Customer ServiceCustomer Service is the commitment to providing value added services to external and internal customers, including attitude knowledge, technical support and quality of service in a timely manner, its also about treating others the way you would like to be treated yourself. http//www. courtomerservicemanager.com/definition4.1 Roles of Customer Service in the physical fitness ClubFor a right(a) customer service you should first know that without pricey customer service, a business could not survive.A satisfied customer would be more hopeful to take part in activities that help to generate customer preference data. This data will do back to the marketing function and could help the organization to better tie and target it potential customers.It is clear that a customer who has been provided with a service that he desired in the ideal way, would build a relationship with the seller and can support continued purchases and revenue or giving new ideas for new services .Additionally, The customers will have a redeeming(prenominal) experience and will feel that the club treated him well and as a happy and satisfied customer is more likely to load more customers your way, hence the club will have good nature and will get new customer where more purchase. In fact customers who had bad experiences are double as likely to tell others about it as customer involved but perhaps another twenty dollar bill too.To establish a good customer care and service you will also need to indentify customer needs and perception, you should establish with precision what are customers satisfaction and what are their expectation, and must consider their perceptions and standard of customer care to know how you could improve. Lancaster G, Massingham L, Ashford.R (2002)Before you can improve your customer service, you have to find out what its like at this point in time for customers to do business with you. The best way to do it is to interview your customers. To provides suggestions for feedback from your customers. When youre seeking your customers views of your customer service, remember that customers measure customer service in specifics, a customer doesnt rate your customer service as good, fair or distressing he or she pays attention to how you answer the phone or how he or she was treated when asking for helpSo when youre adapting the customer service survey form I provide to suit your own needs or talking to customers in person, be sure to ask specific questions about specific customer service situations. Not How was our customer service today? but Did the person who was helping you answer all your questions? http//sbinfocanada.about.comFor fount you can focus on a customer wanting help, say the phone, and a customer making a devote or disease in this Customer Service Makeover because these three are most vernacular customer contact points.5.0 Pricing procedures.Price is the odd-one -out of the marketing mix, because it is revenue earner.The charge of a product is what a company gets back in return for all the effort that is put into manufacturing and marketing the product. As we shall see, price is an important part of positioning strategy since it often sends quality cues to customer. Jobber D(2001) outdoor(a) situation, where it focus on customers and competitors, how the demand and price elasticity are, how to attract customers and make them response positively to a product or service.Internal where the organization need to set a price that generate profit, where marketing objectives, costs, pay , production, distribution.In determining price there is 5 main steps To have pricing objectives.The demand assessment.The pricing strategies and policies.The pricing tactics and margin s. descendting the price.The price have to be set prissyly as it can be difficult to transfigure after, and low to attract new customers and push competitors but can establish p erception and attitude of the quality and standard of the brand. knowing that the level of innovation can influence the price of a new product or service.The price can be a key competitive in securing market as customer can have a posit responsiveness to product and service due to the price levels, because when it linked to completion pricing provides a fibrous market orientation perspective.One can set a price above the market but providing something that other competitors dont have. And can also make people ready about any change in price.CostCompetitorMarketingPricing methodsFig2. Pricing methods.5.1 Pricing in The physical fitness ClubFor a better clubs pricing strategy you should first have pricing objectives link with organizational and marketing objectives where some may be financially or think to sales, your pricing objectives will implicate also production, finance and distribution.Here are general sequence of steps to follow for developing the pricing of your servicesDe velop marketing strategy.Make marketing mix decision.Estimate the demand curve.Calculate cost.Understand environmental factors.Set pricing objectives.Determine pricing. http/www. Netmba.com/marketing/pricing.It is very important for you to get set up your price right and surely because it could be difficult for you to change them after as it could push consumers. Only the level of introduction later could influence the price of new services to the club.Set up low prices to attract new customers and let them compare with competitors and make their way to you, but without forgetting the business profits too.Buy referring on the consumers responsiveness to different price level it will give you a powerful market oriented perspective on pricing your services..because we cant ignore that the demand can increase basing on the cost of services.Occasional promotion price could be necessary to motivate consumers to purchase more and to create a good relationship with them. That can favorite awareness and give a good image of your club to t outside audience.6.0 ConclusionDiscussing all the related factors and terms you should now get an ideas over the fitnesss business in marketing term, and that could be useful in the planning process, by applying them in proper ways you should improve without complication and quickly get used to the issue of day to day activities in your business.References.-David Jobber 2001, Principal and Practices of Marketing 3ed,McGraw-Hill, England, p318-Frances BranssingtonStephen Pettitt 2006, Principles of Marketing 4ed, pearson education, England,p720-George Lancaster, Lester Massingham, Ruth Ashford 2002, The Essentials of Marketing 4ed,Mc Graw-hill, UK-http//www. Costomerservicemanager.com/definition, customer service. http//www.marketingdonut.co.uk/marketing strategies.-http//www. Netmba.com/marketing/pricing..Bibliography.-Frances.B Stephen. P 2003, Principles of Marketing 3ed, Pearson Education ltd, UK,p652-William.D.P,Jr.Jerome .M 199 9, Basic Marketing/A Global-managerial Approach 13ed, Mc Graw-hill,USA ,p155