Samsung Mobile

A PROJECT every last(predicate) overcompensate On Consumer Awargonness And triumph Towards Samsung Submitted to Ujjal sandhu (Lect. Dept of Management) Submitted by Prem Kumar Masters of occupancy system (2nd semester) DR. I. T. GROUP OF INSTITUTES Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh Affiliated to Punjab Technical University, Jalandhar. 2010-20 CERTIFICATE Certified that this task report Consumer Aw arness And Satisfaction Towards Samsung. is the original crap, Prem Kumar. , who carried out the project work under my supervision as a part of Assignment of inquiry methodology. ______________________ Ms. Ujjal sandhu (Lect. Dept of Management) DECLARATION We hereby declargon that the project entitled Consumer Aw atomic number 18ness And Satisfaction Towards Samsung submitted for the Assignment of Research Methodology is our original work and the project has non formed the basis for the award of some(prenominal) degree, associateship, fellowship or any other similar titles. Signature of the Student _____________________ Prem Kumar Place Date acknowledgment Heartfelt thanks to the following spate. A Few typewritdecade spoken language of thanks can- non really express the sincerity of my gratitude.But I am quench trying to put into words my gratefulness towards all who charter fight downed & amp encouraged me in carrying out this project. I would manage to thank Prof. P P ARYA (Director, DR. IT. ) to give me guidelines and my worthy thanks to my teacher Ms. Ujjal sandhu (Lect. Dept of Management) for their valuable office during the academic session and guidance in preparation of this project report. Finally, as yet importantly, I would like to express my heartfelt thanks to my beloved p arnts for their blessings, my friends/classmates for their help and wishes for the successful completion of this project. Name of Students, Prem KumarTable of Content Chapter Topic scallywag Num. 1 CERTIFICATE 2 2 DECLARATION 3 3 a cknowledgment 4 4 evade OF CONTANT 5 5 LIST OF hold over 6 6 Chapter 1 Introduction 7 7 Chapter 2 Literature Review 12 8 Chapter 3 Research Methodology 13 9 Chapter 4 Result and discussions 16 10 Chapter 5 Finding and Conclusion 25 11 Reference 25 12 QUESTIONNAIRE 26 13 Appendix 27-28 List of Table Chapter Topic Page Num. 4. 1 Profession 15 4. Do you have a liquid mobilize 16 4. 3 confirm you ever heard astir(predicate) samsung 17 4. 4 which companies cell address atomic number 18 you utilise 18 4. 5 In which industry the defacement name Samsung is involve. 19 4. 6 what is tagline of Samsung 20 4. 7 what makes you to barter for Samsung 21 4. 8 You prefer Samsung because of 22 4. 9 will you recommend Samsung to other 23 4. 10 acording to you which is slopped competitor of Samsung 24 CHAPTER 1 INTRODUCTION * Consumer A consumer is an individual who grease ones palms or has the capacity to purchasegoods and services offered for sale by marketing institut ions in order to satisfypersonal or ousehold needs,wants or desires. According to a raisement made by Mahatma Gandhi, consumer refers to the following, A consumer isthe most important visitor on our premises. He isnot dependent on us. We are dependent on him. He is not an outsider to ourbusiness. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so Soconsumerislikethebloodofourbusinessand similarlya live up to node is a word of mouth advertisement of a harvest-feast / services * Customer rejoicing Satisfaction is the persons feelings of joyfulness or disappointment resulting rom comparing a products perceived in relation to his or her expectations. In general, if performance of the products matches the expectations, the node is said to be agreeable. Customer satisfaction, a business term, is a judge of how products and services supplied by a company meet or excel customer expectations. In a competitiv e marketplace where business ace for customers, customer satisfaction is seen as a key distinguishableiator and more and more has plow a key element of business strategy. If performance exceeds expectations, the customer is said to be highly satisfied or delighted.If the performance locomote short of expectations, the customer is said to be dissatisfied. * INDUSTRY PROFILE In 1977Samsung Electronicslaunched the Telecommunication Ne 2rk , and in 1983 it initiated itsmobiletelecommunicationmunications business with the hope that this would become the companys upcoming growth engine. In 1986, Samsung was able to release its first constitutional car prognosticate, the SC- ampere-second, but it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless Development Team, resolved to stay in the mobile business. He asked the company to buy tenMotorolamobile send fors forbenchmarking.After 2 years of RampD Samsung substantial its first mobile name (or hand phone in Korea), the SH-100 in 1988. It was the first mobile phone to be designed and manufactured in Korea. But the perception of mobile maneuvers was very low and although Samsung introduced saucily models any year, each model exchange only one or both thousand units. Samsung Telecommunicationsis one of five business units withinSamsung Electronics belonging to theSamsung Group, and consists of the alert Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, fluent Solution center of attention and Telecommunication RampD Centre.Telecommunication Business produces a life-size spectrum of products frommobilesand other mobile devices such asMP3players andlaptop computers to telecommunication net profit infrastructure. headquarter is located inSuwonSouth Korea In 2007 Samsung Telecommunication Business reported over 40% growth and became the min largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007, growth up form 11. 3% in Q4 2006. At the end of November 2011, Samsung sold more than 300 million mobile devices and set still in secondSAMSUNG In India Samsung Electronics commenced its operations in India in declination 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsungs South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees world baffling in RampD. In 2010, Samsung India achieved a gross revenue turnover of US$3. 5 billion.Samsung began operations in India through its manufacturing entangled located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and liquid crystal display Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsungs South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in RampD.In 2010, Samsung India achieved a sales turnover of US$3. 5 billion. Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung commenced operations of its second stateof-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility manufactures Colour televisions, in full Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners.Samsung India has two RampD Centres in India at Delhi and Bangalore . While the Delhi RampD Centre develops software solutions for hi-end televisions such as plasma TVs, LCD TVs and digital Media Products, the Bangalore RampD Centre whole caboodle on major projects for Samsung Electronics in the area of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. Samsung India is a market leader in product categories like LED TVs, LCD TVs, Slim TVs and Side by Side Refrigerators.While it is the second largest mobile handset brand in India, it leads in the smart phone segment in India. Samsung India has won several awards and recognitions for both its corporate initiatives as well as its product innovations in audio visual, home appliance, IT and telecom product categories. Apart from development of innovative technology, Samsung places great importance on acting as a responsible corporate citizen in the communities where it operates. Its CSR chopines re solve to the social and environmental needs and seek to give back to communities that support the company.In 2009, Samsung launched the companys Corporate Social Responsibility initiative Samsung hold Project with projects in the areas of education, culture, sports, social welfare and community development. Each program under the Hope Project uniquely addresses the needs of individual communities firearm emphasizing on innovations for development of the community including education, technology, engineering and IT technical training. Consumer explore is the systematic collection and analysis of consumer information for the purpose of important ratiocination making for marketing.Consumer research plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, each element like product mix, statistical distribution mix, price, effectiveness of an advertisement campaign, consumer acceptance of a product. Infiercely competitive situati on, it is extremely detailed for and organization to monitor the customer relationship on a steadfast basis. CHAPTER 2 LITERATURE REVIEWS This chapter contain the review of literature releted to SAMSUNG handsets and customers satisfaction and sense towards it. There are various tudies which have already been conducted on the customers satisfaction towards Raymond SAMSUNG handsets . the review studies foc apply on the SAMSUNG brands quality, brands perception and thinking of people towards it. 1 Marks (2006) prove that inspite of increasing competition in the mobile phone sectors the SAMSUNG is still a brands that leads the market intems of customers satisfaction level. In this convey is also found that the customers using SAMSUNG handsets were more satisfied with its features from the customers using handsets of other companies. Martensen (2008) found that the Indian customers are having a hight level of awareness when it comes to SAMSUNG. The customers are awar astir(predic ate) the taglines of the company and most the customers also identify the logo of the company go the customers of other companies were not aware about their company and the customers were also satisfied with SAMSUNG handsets. CHAPTER 3 RESEARCH METHOLOGY The research methodology section contains the objectives of the study, ources of info, research design, calamus for selective information collection and sampling techniques. Objectives of the study 1 . To identify the customers awareness level towards SAMSUNG handsets. 2 . To indetify the customers satisfaction level towards SAMSUNG handsets. 3 . To identify the different criteria considered by the customers while buying SAMSUNG handsets. 4 . To identify customers perception towards SAMSUNG as a brand. Sample size Our sample was 50 responders. Sources of information The study used primary and secondary data. Primary data- The primary data was collection from the respondents from dr. t groups of institutes using questionnaire. Secondary data- The secondary data was collected from internet, books and magazines. Research design- A descriptive research has been conducted to study consumer awareness and satisfication towards SAMSUNG because it has gathered the data that depict events and then organized, tabulated, depicted and described the data obtained from consumers of SAMSUNG and other brands. We used descriptive statistics to describe the basic features of data of our study. They provided us simple summaries about the sample and the measures of our study.Descriptive statistics helped us to simplify large amounts of data in a sensible way. Sampling techniques- The sampling techniques used to collect data is convenience sampling. For this study, 50 respondents have been taken as a sample ana data is collected from them. One of the most commons examples of convenience sampling is using student volunteers as subjects for the research. We use it when we are unble to access a wider population, for example du e to time or price constraints. Tool of data collection- The data has been collected through questionnaires using interpretical techniques ofSPSS CHAPTER 4 Results amp Discussion Table4. 1 Profession? survival of the fittest solution fortune Student 20 50% Business 10 25% Working 8 20% separate 2 5% description- From the above dining table we conclude that 50% of respondents are students ,25% of respondents are business , 20% of respondents are working and rest 5% are working. TABLE 4. 2 Do you have a mobile phone? weft Response Percentage Yes 39 97. 5% No 1 2. 5% Interpretation- From the above table we conclude that 97. 5%% of respondents have mobile and remaining 2. % have not mobile. TABLE 4. 3 Have you ever heard about samsung? Option Response Percentage Yes 40 100% No 0 0% Interpretation- From the above table we conclude that 100%% of respondents are heard about Samsung mobile and remaining 0% are not heare of it. TABLE 4. 4which companies cell phone are you using? Option Response Percentage Nokia 15 37. 5% LG 6 15% Samsung 13 32. 5% Motorola 4 10% early(a) 2 5% Interpretation- From the above table we conclude that 37. 5%% of respondents are using nokia phone , 15% are using lg mobile, 32. % are using Samsung mobile, 10% are using Motorola mobile and 5% are using others mobile TABLE 4. 5 In which industry the brand name Samsung is involve.? Option Response Percentage Automobile 2 5% Sports 0 0% Peteroleum 0 0% Telecommunication 38 95% Interpretation- From the above table we conclude that 5% of respondents were that Samsung in locomote and 95% of respodents were that Samsung mobile in telecommunication. TABLE 4. 6 what is tagline of samsung? Option Response Percentage I am the conterminous 30 75% What the coterminous 6 15% Stay connect 4 10% Other O 0% Interpretation-From the above table we conclude that 75% of respondents aware about the tagline of Samsung mobile TABLE 4. 7 what makes you to buy samsung? Option Response Percentage Adverti sement 30 60% On survival 6 12% Friedns assurance 5 10% Other 3 6% Interpretation- From the above table we conclude that 60% of respondents buy nokia by seeing advertisement , 12% influenced by on prize , 10% through their friends opinion and 6% because of other factors TABLE 4. 8You prefer Samsung because of ? Option Response Percentage Feature 6 15% Price 3 7. 5% brand name name 20 50% Service 10 25%Other 1 2. 5% Interpretation- From the above table we conclude that 15% of respondents prefer Samsung because of its feature, 7. 5% because of its price, 50% because of its brand name, 25% because of its service and 2. 5% because of other factor TABLE 4. 9 will you recommend Samsung to ohter ? Option Response Percentage Yes 35 87% No 5 13% Interpretation- in the graph 87% respondes recommend Samsung is favor and 13% is not favor in Samsung. TABLE 4. 10 acording to you which is close competitor of samsung ? Option Response Percentage Nokia 30 75% Motorola 7 18% LG 3 7% modify 0 0% I nterpretation- IN graph 75% compitotrs are nokia than the Samsung. FINIDINGS- 1. Among the total of 40 respondents qwsin them 39 having mobile phon. 2. From the study undertaken majority of the respondents 100% were aware about Samsung. 3. Among the respondents 32. 5% were using Samsung mobile phones. 4. Among the respondents 60% people buy Samsung because of their advertisement. 5. Among the respondents 50%people prefer Samsung because of its brands name CONCLUSION We came to the oddment that most of the customer of Samsung mobile were aware and satisfied with Samsung mobile car.Most of the respondent trust Samsung mobile as a brand and in future will recommend Samsung mobile to others also. In spite of having competition in the automobile industry Samsung mobile still stand above all and it has been able to maintain satisfaction level in its customers which in turns attracts others new customers also REFERENCES 1. http//www. samsung . com 2. https//www. scribd. com QUESTIONNAIRE TOWARDS SAMSUNG NAME- ADRESS- Q. 1. Do you use mobial phone ? 1. yes 2. No Q. 2 Have you ever heard about Samsung ? 1. yes 2. No Q. Which companies cell phone are you using ? 1. Samsung 2. Nokia 3. LG 4. Motorola Q. 4. In which industry the brand name Samsung is involved ? 1. Automobile 2. Peteroleum 3. Sports 4. Telecommunication Q. 5 what is the tagline of Samsung ? 1. I am the next 2. What the next 3. stay connect 4. Other Q. 6 What makes you to buy Samsung ? 1. Advertisment 2. Friend opinion 3. Own choice 4. Other Q. 7 you prefer Samsung because of 1. Feature 2. Brand name 3. Price 4. Services 5. Other APENDIX Data view varying VIEW