People Have Become Overly Dependent on Technology Essay

1. IntroductionThe endure half-century ago, many countries be undeveloped and developing. They need to focus on the frugal indicators such(prenominal) as GDP but without fix virtuallywhat environmental issues. Over the past three decades, raft ar be to business foreboding around the environmental issues because of unbalance knowledge amidst economic and environmental. Recently, sustainable development was first used in the 1980s to express concern around the world. In this subject is to identify the existing strategies and practices within hotels with literature and corporate communications materials. The report will use the in-depth consultation and analyze data and discuss the findings with the method. Finally, the report will make a conclusion and recommendation for the selected topic.Read more Dependence on applied science Essay2. Literature Re takea) Definition of sustainable DevelopmentSustainable development is a wider development which includes social and n atural capacities. Based on the Brundtland Commission in Kirk (1997), sustainable development takes the require of the present without whippy the ability of future generations to play off their own needs. there be cardinal tell concepts to achieve it as wholesome as adaptations to the touristry manufacturing in the form of sustainable tourism. i) the concept of needs, in particular the essential needs of the worlds poor, to which overriding anteriority should be given and ii) the idea of limitations imposed by the state of engineering science and social organization on the environments ability to meet present and future needs.b) Sustainable marketingMiddleton and Hawkinss concept of sustainable marketing was environmental and financial goals must balance because it depends on separately other. There are three Es to support the sustainable marketing strategy. i) Economy it is make revenue or income ii) Ecology it is making environmental quality iii) Equity it is giv ing a better dispersal of the benefits of tourism. Middleton and Hawkins said that a hotels marketing and design will purpose the types of tourists, who will stay there, and what kinds of need they will have and what kind of effect they will have on the local environment.Middleton and Hawkins in addition observe 10 Rs for organizations to achieve the sustainable marketing strategy. They are acknowledge environmental problems, Refuse any damaging activities, Reduce waste and resources, supervene upon environmentally questionable activities, Re-use consider of re- victimisation potential waste, Recycle, Re-engineer organizational structures, Retrain employees in environmental issues, Reward successful attainment of environmental objectives, Reeducate employees and customers, to benefit the environment. agendum 21 to a fault suggested the actions tidy sum be d iodin by public. There are assessment of the capacity of the desti nations systems to become sustainable training, educ ation, and public awareness facilitating ex trade of sustainable tourism education betwixt developed and developing countries providing for the participation of all sectors of society design of overbold tourism products measuring progress.c) environmental management system (ISO 14001)ISO 14001 is for environmental management. Its standards or guidelines to help organizations by standardizing some key environmental analysis tools. It also guides the organization to have a complete environmental management system, and meet customers, effort, and legislation limits.Under the ISO14001, companies need to do are as follows i) pick at harmful effects on the environment caused by its activities ii) to conform to relevant regulatory requirements iii) to achieve continual improvement of its environmental performance.3. MethodologyIt is using qualitative method to make a research. There are divergent types of qualitative research methods including in-depth hearings, focus groups, case studies, ethnography and phenomenology. Our group is choosing in-depth converse for this report. In-depth InterviewAn in-depth interview is an open-ended, discovery-oriented method that iswell suited for describing both political program processes and outcomes from the perspective of the target audience or key stakeholder. The goal of the interview is to explore the respondents point of view, feelings and perspectives deeply.Advantages of in-depth interview1) Learning roughly the respondents viewsIt is non similar with focus group which focuses on the group chiefly. It makes the efficient qualitative method by receiving respondents perspective, feelings and recommendations. It gives an opportunity of how people explicate things too.2) hairsplitting and detailed informationThere is slight time delay between the interviewee and interviewer that washbasin answer the question immediately and the process is spontaneous. The interview can be recorded by in show with the permiss ion of the respondents. So, the information will more precise and detailed with using this method and foot race smooth when having the interview.3) Dispassionate judgmentSome people will affect by others view point when they answer questions. However, in-depth interview will non happen during the interview.Disadvantages of in-depth interview1) Slow processAn in-depth interview is a slow process because the respondents will spend much more time to explain some jargons or analyze his/her opinions. Interviewer plays an important role in in-depth interview.2) Respondents view may distract the main contentRespondents will not stick out on the main content of the interview or may not serve the purpose of the taking an interview. So interviewer need to remind the interviewees decoct back to the main content of the topic. In bon ton to prevent being directed to wrong direction, group also needs to sieve unclaimed information from the interview.3) Side tracking from the answerInterv iewer should use both tape recording and notes taking which decrease the possibilities of side tracking the discussion during the interview. Otherwise, the report may be directed to the wrong direction too.b) Sampling and entropy Collecting MethodTo enrich our data and information, we invited interviewees who are hotels managers in Hong Kong. They are i) Leanne Chan Communications Manager at Island Shangri-La Hong Kong, ii) Karen Wong Communications Manager at Lhotel Island South, iii) Eric Chan Marketing Manager at Hotel Nikko Hong KongWe sent almost 10 letters to target hotel which obtain ISO 14001 certification. After few days, we received some reply from hotels. Then we sent back an invitation letters to explain the evidence in conducting this research. Finally, three successful invitations we invited with a 20 minutes in-depth interview.The beneath questions are prepared by the group. The questionnaire is less structure. The in-depth interview aims to be semi-structured t hat can explore more during the interview.1) Why this labor is a focus of ontogenesis environmental concern? 2) What is the role of the hotel sector in tourism development, and/or sustainable development in a region or nation? 3) Is the customer leveraging behavior to budge tourism industry to concern about environmental tribute? 4) What is the reception of the hospitality and tourism industry to achieve the sustainable development?Those questions are open-ended questions in order to get a retch of answers from the interviewees. Interviewees will not affect by others point of views during the in-depth interview, thus, open-ended questions is suitable for it. Interviewer will collect a range of data for analysis and discussion.4. Qualitative Data Analysis and Discussion organisation concern about environmental protectionThe tourism industry was to begin with focused on the industries such as heavy industry, whereas all people are concern about environmental effects. The touri sm industry is the one of the focus industry, directly creating 218,000 jobs in Hong Kong and accounting for 9.5% of the Hong Kongs GPD. Tourism is progressively considered a power for economic development. This is importance to concern about environmental protection because Hong Kong government has to regulate and enforce legislation for environmental protection as tourism develops. Air transport, as part of the industry, contributes significantly to tertiary environmental problems caused by various factors. Air transport generates the most speed of light dioxide per passenger kilometer of all exit methods, and is held responsible for 3.5% of global warming, belike to rise to 15% by 2050 (Friends of the Earth, 2000).Hotel plays key role in sustainable developmentThe tourism industry development is rapid increasing, especially hotel industry play a key role in the development with a shape in GDP. However, tourism industry brings some conflicts to Hong Kong such as noise, space, welfare, inflation and so forth.The impact of the hotel sector depends to a great spot on the types of tourists that are targeted. At one extreme the explorers, wilderness rooter/anthropologist, and experiential tourists make few demands on natural resources, expect less amenities and cultural facilities, also do not require engender to the destination easily. At the other extreme, psychocentric tourists demand resources of the type, quality, and quantity they enjoy at home. Depending on which segments targeted by hotels, therefore, environmental, economic, and socio-cultural impacts can be evaluated. Hotels have a goodly potential role in the development of the local economy.This potential remains, however, mainly unrealized with the exception of some exceptionally modern companies and those of the eco-tourism or sustainable tourism bent. Three environmentally-friendly hotels and related businesses that claim to use elements of sustainabledevelopment or environmental friendlin ess will now be examined such as establish an environmental policy, design an environmental planning, training staffs to stir the awareness of environmental protection, operation control and so on. Green tourists stimulate hotels to castrateGreen tourists means people are concern about environmental issues including wildlife, transport, conservation, use of resources, pollution, construction and planning, sports activities, and practices of tourism firm themselves.Recently, customers purchase behavior tend to purchase environmentally friendly products. But there are some limitation to produce environmentally friendly products by hotels which are cost, persuasion, and competitiveness. However, hotels need to change their strategy for their products, otherwise, customer will not purchase those products without concern about environmental. There are some sources of effect on undecided consumer i) pressure group such as Friends of the Earth, ii) personal natural experiences from frie nds, family and prompters, iii) media such as newspaper, internet, iv) the tourism itself, and iv) government in destination country.The response of the hospitality and tourism industry for sustainable products There are two basic methods to achieve green marketing. The first is business as usual, non-white green where lip service and green marketing are added so the environment becomes another marketing tool. The second is a fundamental change in attitude regarding the role of firms in relation to the environment. A fundamental method may be termed sustainable business, incorporating concepts like eco-efficiency. It also obtains benefit from three aspects of sustainable development which are economy, environment, and social factors. other response is ecotourism. There are lots of definitions of the ecotourism. The Ecotourism Society, for instance, defines ecotourism as responsible travel to natural areas that conserves the environment and sustains the well-being of local people ( Ecotourism Society, 2000). The very(prenominal) concepts within the ecotourism are including carrying capacity, conservation, education and/or interpretation, environmental impact assessments, limits of satisfactory change, and visitor impact management.5. Conclusion and Recommendationsa) ConclusionThe main conclusion is mention that the agreement on the sustainable development within tourism industry and much more significantly in the future. Hotels play a key role on the sustainable development green tourists lead to change hotel attitude on environmental friendly and hotel industry response positively with the sustainable development. The in-depth interview method is small number of interviewees some interviewees may not provide information deeply because of privacy or mystical information.b) RecommendationPrepare the interviewThe group is less prepare for the interview. The team should make appointments with interviewees and without giving too much detail on the topic. And wh ence read again the interview grid and memories it. The team also needs to prepare the recorder, wear the casual dress.To work the study immediately later finishes the interviewFirst impressions after the interview are to be indite right after interview as well as the alike(p) day. Also the transcription should be done as soon as possible after the interview. Other recommendation Interviews are too piteous and do not able to get profuse information pass judgment a good interview must hold at least one hour or even more, and result in a hand writing around thousand lines, which was far from the case for the mass of partners Lack of using follow up questions allowing a real intercourse and a search in depth for useful explanations Not enough questions allowing understanding clearly what the interviewees told to the interviewer Probably not enough learningabout the question before the interviews Some of the above difficulties may be referable to the lack of former experien ce by the persons who involved the interview, as well as to the limited time allowed per interview in the study.6. ReferencesBull, A. (1993). The economics of travel and tourism. Melbourne, Australia Pitman Publishing.Cooper, H. M. (1989). Integrating research A guide for literature reviews (2nd edition). Newbury Park, CA Sage Publications.Fletcher, K. (n.d). Striving for excellence Communicating environmental quality in the hotel industry. London International Hotels Environment Initiative.Forte, J. (1994). Environmentally-friendly management in hotels. In B. Taylor, C. Hutchinson, S. Pollack, & R. tapper (Eds.) Environmental counsel Handbook. Pitman Publishing.Smith, G. D., Arnold, D. R., & Bizzell, B. G. (1991). Business strategy and policy. Boston Houghton Mifflin.Kirk, D. (1997) Environmental management for hotels. Oxford Butterworth Heinemann.Kotler, P. (1999). Marketing Millennium Edition. Prentice Hall.Hughes, G. (1995). The cultural construction of sustainable tourism. To urism Management 16(1), 49- 59.Aragn-Correa, J. A. (1998). Strategic proactivity and firm approach to the natural environment. honorary society of Management Journal 41Boyd, S. W., & Butler R.W. (1996). Managing ecotourism an opportunity spectrum approach. Tourism Management 17Ecotourism Society (2000). Frequently asked questions. On-line. Available http//www.ecotourism.org/faq.html. Accessed 15/08/00.Friends of the Earth (2000). aeroplane crazy Airport growth in the UK. On-line. Available http//www.foe.co.uk/camps/attran/pubs/plane_intro.htm. Accessed 20/01/00.