Emotional Appeal Used in Visual Advertising Essay -- essays research p

In almost any commercial you watch today, you will determine that they rarely tell you something about the output being sold. Neil Postman stated, The television commercial is not all about the character of the produce to be consumed. Its about the character of the consumers of products (128). I find this very true. Commercials comply the use of sight, sound, color, motion, and often humor to put forth an effective message. deep down a short period of time, these advertisements put up capture ones attention and convince one to buy their product. It doesnt matter if the product has value, as long as the advertisers are able to make a consumer believe it does. Playing off of emotions is one of the most effective ship canal to lure people in because you cant refute emotions. Commercials can effectively manipulate and create false perception using stirred up appeal to further benefit the advertiser. Television commercials are a coaxing form of communication. One sees tons of im ages of famous people, breath-taking scenery, fun vacations, and of happy families expending quality time together. But what is this telling a consumer about the product? It tells those who may buy them about their own fears, insecurities, anxieties, and dreams. They do this by constantly reminding them that their lives could be better if they buy this or that. These images are used for psychological purposes and to play off of emotions because we are emotional beings. People respo...