Managing Marketing Function

Managing the Marketing help find Man successionment Course bailiwick MKT2280, 2011-2012 Lecturer Masoumeh Mahdieh (m. email&160protected ac. uk) Coursework exposition Read the following questions and make sure you answer every separate tendencyed for each question. You must email your coursework as one document in MS Word format to m. email&160protected ac. uk by the deadline of 12 twelve noon on Friday the 20 January 2012. You must also submit an identical hard re-create of your coursework to the school-age child Office at William building by the same deadline. Late submissions or submission through other methods will not be accepted.This coursework is cost 25% of your overall mark. Make sure that you clearly show your conjure up and student number of all the groups members and module statute on the Cover sheet of your Report (use cover sheet guide in appendix 3). Keep the submission receipt and a copy of your assignment in a safe place. Questions 1. You be conducting a trade research learn for FUN Inc. Given the project information that follows, pot AON project network and complete the forward and backward pass. Compute ES, EF, LS, LF and ease off time for each activity. Identify the project completion time and life-sustaining path.Also use the information to create a Gantt chart for the project. Be sure to show slack for noncritical activities. ID Description Duration precursor A Contract signed 3 None B comply designed 2 A C Target market determine 4 B D Data collection 7 B, C E Develop presentation 3 B F psychoanalyse result 2 D G Demographics 5 C H Presentation 2 E, F, G Note To draw project network, Gantt chart and clock use the project templates from supplement 1. 2. You are in rush of organizing a dinner-dance concert for a local charity.You have reserved a hall that will seat 30 couples and have hired a jazz combo. A. Develop a scope narration for this project that contains examples of all the elements. Assume that the e vent will occur in 4 weeks and proffer your best guess estimate of the dates for milestones. B. What would the priorities likely be for this project? (Draw project priority matrix) Note Use appendix 2 for project priority matrix and scope statement. 3. Nicolette Larson was loading the dishwasher with her save, Kevin, and telling him about the prototypical run into of the Manchester United Tournament Organizing Committee.Nicolette, a self confessed soccer mom, had been choose tourney director and was responsible for organizing the clubs first summer tournament. Manchester United soccer Club (MUSC) located in Manchester, radical Hampshire was formed in 1992 as a way of bringing recreational players to a eminenter train of competition and preparing them for the area Olympic Development Program and/or high school groups. The club currently has 24 boys and aids (ranging in age from under 9 to 16) on teams affiliated with the Hampshire Soccer Association and the Granite State Girls Soccer League.The clubs board of directors decided in the travel by to sponsor a summer invitational soccer tournament to deliver revenue. Given the boom in youth soccer, hosting summer tournaments has become a popular method for raising funds. MUSC teams regularly compete in tether to four tournaments each summer at several(predicate) locales in New England. These tournaments have been reported to generate between $50,000 and S70,000 for the host club. MUSC needs special revenue to refurbish and expand the number of soccer fields at the Rock Rimmon soccer complex.Funds would also be used to sum up the clubs scholarship program, which provides financial aid to players who cannot afford the $450 annual club dues. Nicolette gave her husband a blow-by-blow account of what transpired during the first tournament committee meeting that night. She set abouted the meeting by having everyone introduce themselves and by proclaiming how excited she was that the club was liberatio n to sponsor its own tournament. She then suggested that the committee brainstorm what required to be done to pull off the event she would record their ideas on a flipchart.What emerged was a free-for-all of ideas and suggestions. One member immediately stressed the enormousness of having qualified referees and spent several minutes describing in detail how his sons team was robbed in a poorly officiated championship game. This was followed by other stories of seediness on the soccer field. Another member suggested that they needed to quickly come home the local colleges to see if they could use their Fields. The committee spent more than 30 minutes talking about how they should screen teams and how much they should charge as an entry fee.An argument broke out over whether they should reward the fetching teams in each age bracket with medals or trophies. Many members entangle that medals were too cheap, while others thought the trophies would be too expensive. Someone suggested that they look local corporate sponsors to help fund the tournament. The proposed sale or tournament T-shirts and sweatshirts was followed by a general critique of the different shirts parents had acquired at different tournaments. One member advocated that they recruit an artist he knew to develop a unique silk-screen design for the tournament.The meeting adjourned 30 minutes late with solo half of the members remaining until the end. Nicolette drove home with seven sheets of ideas and a headache. As Kevin poured a glass of water for the two aspirin Nicolette was about to take, he tried to comfort her by saying that organizing this tournament would be a big project not unlike the projects he works on at his engineering and design firm. He offered to sit down with her the neighboring night and help her plan the project. He suggested that the first thing they needed to do was to develop a WBS for the project. A.Make a list of the major deliverables for the project and use them to develop a draft of the work breakdown structure for the tournament that contains at least three levels of detail. What are the major deliverables associated with hosting an event such as a soccer tournament? B. How would developing a WBS alleviate some of the problems that occurred during the first meeting and help Nicolette organize and plan the project? C. Where can Nicolette find redundant information to help her develop a WBS for the tournament? appendix 1 Project network template ES LS LF EF A 3 Project Gantt chartA B C D E F G H time 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Project timing Activity ID Earliest start Earliest finish Latest start Latest finish Slack time A 0 3 B C D E F G H Appendix 2 Priority matrix To fill the table, type X or shade the appropriate box with any colour date Performance Cost Constrain Enhance Accept Scope statement Project Objective Deliverables Milestones Technical requirement Limits and Exclusions Customer review Appendix 3 Cover sheet template Managing the Marketing Function Project Management Course work MKT2280, 2011-2012 Lecturer Masoumeh Mahdieh (m. email&160protected ac. uk) Date free radicals details Name Student number Signature