Positioning

Bachelor of Business Administration ADM3315 MARKETING MANAGEMENT several(prenominal) Book Report - aligning: The Battle for your Mind (by Authors Al Ries and Jack Trout) Submitted to: Dr Ernesto Dimaculangan / Prepared by: Rainer Huang Jun Yin mesa of Contents 1 WHAT IS positioning. 2 WHY IS POSITIONING IMPORTANT TO MARKETERS. 3NAME AND EXPLAIN fiver OF THE STRATEGIES. 3.1FIRST INTO MARKET schema 3.2THIRD LEG scheme 3.3REPOSITION THE COMPETITOR outline 3.4 DIVIDE AND CONQUER STRATEGY 3.5CHERCHEZ LE CRENEAU STRATEGY 4EXAMPLES OF POSITIONING USED IN MARKETING 5HOW DOES disposition IT MAKE US BETTER MARKETER 6 mop up 7ANNEXURE 1. What is military position? This hold back is written in the form 2000 and the main area of focus is USA, I will film the topic a great heap up to s peed with todays setting (2009) and scuttlebutt more SG examples to establish my understanding on the book.

Positioning is the form in which the marketer strives to be perceive with their products, brands, services, etc in their come in audiences mind. Positioning crowd out excessively be applied to companies, even politicians and job-seekers. The key, in this context is how marketers make known and convince his target audience the specialty or his unique-selling-point. 2. wherefore is it important to Marketers? The hinderance level of today is bewildering when compared to course 2000 (when the b ook is written). In the past we have mainly ! print, tv and radio set competing for our attention. Today just print al peerless comprises of magazines, newspapers, flyers, stickers, decals and so much more. Not to mention the advent of internet. 1.4 billion great deal surf the internet by the end of 2008. The figure was 700 one thousand thousand just 1 year ago (2006). That is why lay is important because marketers are competing with all the noise out there...If you trust to get a full essay, tell it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper