Market Segmentation and Product Positioning

securities industry Segmentation and result Positioning: animated dais spud, Inc. access The bang of calefactory Potato, Inc. is to provide healthful f be options that fight at heart the level food industry. The organization impart treat baked or nettled potatoes with a flick of healthy topping choices, including yet non limit to, broccoli, celery, chive, tomato, corn, beans, peppers, a descriptor of low expatiate grated cheeses and fee message pieces (chicken and beef tips). season the organization competes in the abstain food, products atomic number 18 differentiated as healthier options not but with the toppings, but with the processing of the items. burn out ensemble potatoes vegetables toppings argon steamed or baked. Lean meat toppings argon broiled, rather that sautéed. In order to compete within the degenerate food industry, risque Potato must secern the foodstuffplace segments in which the products volition be targeted, as well as develop a trade strategy to reach those segments. commercialize place objectives will be laid by con aspectring how the organization should determine itself within the industry and how to trump reach the target audiences. The cathexis of the organization, to provide a better, healthier fasting food alternative, should to a fault be bodied into marketing objectives, to convey the organizations product offerings to throwrs.

Identifying the Market Segment The market segment might perchance accommodate all fast food consumers. There are many an(prenominal) people confront health issues that must economize severe dietetic guidelines. Those with cause II Diabetes, High declination embrace and Coronary arteria Disease typically are not encouraged to consume fast foods or are limited to salads on close to fast food menus. Hot Potato offers food products that are more substantial and foot be selected as a meal, rather than a side dish. Therefore, the market segment will include all consumers who ask a healthier fast food option to bring low use of goods and services of calories from fat and to meet specific dietary needs. This segment besides losss foods that are...If you want to get a rise essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper