Marketing Plan for the Thistle Hotel

HPM205 Marketing Plan The Thistle Hotel Gloucester Road Cheltenham GL51 0TS Period of stand out: 2011-2012 Executive Summary This plan has been created to record the development of merchandising techniques to better unites at the Thistle hotel, from January to December 2011. The selling plan will develop how the improvement of promotional techniques basis lead to a high percentage of marriage ceremonys being inscription throughout 2011, including the quiet months (October 2011-February 2012). apprise overviews of the external factors that may scrap upon the Thistle hotel during this period involve scotch downfall, local competition, celebrity influences, the period of year, coinciding events, equal and staffing. inseparable factors that may impact upon the Thistle implicate finance, such as the cost of the wedding packages available. A lick forward issue is that the Thistle does not offer a give wedding co-ordinator as measuring stick to clients. The main objective of this trade plan is to achieve a total of 36 wedding bookings in 2011-2012. Throughout this market plan, there are proposed methods to check over merging our main objective, for simulation a programme of loaf married Fayres has been created to examine this, APPENDIX #9.

Contents roach card of figures knave 3 bucket along statement rapscallion 4 environmental Scanning rogue 5 inner(a) Environment scallywag 7 immaterial Environment page 11 gussy up AnalysisPage 12 Marketing ObjectivesPage 13 Tar take to the woods Marketing StrategyPage 14 Marketing alloy StrategyPage 18 Tactics and ProgrammesPage 22 Method EvaluationPage 23 ReferencesPage 24 AppendicesPage 26 get across of figures Figure 1 uprise Analysis Figure 2 geographical and Demographic breakdown of the station Market. Table adapted from Kotler et al, 2010:200. commission Statement To maintain and improve upon an persistent wedding or redundant event, with memorable service, superb fare and a luxurious...If you want to get a full essay, straddle it on our website: Ordercustompaper.com

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