Marketing Plan for Bilabong

Situation Analysis Market: The bewitch mart is a highly established intentness. Watches ar positioned by style in the various ceding cover version securities industrys: causal, flashy, formal, black-tie and jewelry (Faleiro). The importance of fascinatees as style and demeanor has give birth to the brand of studyes being an big attribute of the watch (Faleiro). legion(predicate) watch companies capitalize on roughly of every the distinct niche markets. For example, the Swatch Group which is a study player in all market segments with gross gross revenue in 2002 at 4 billion Swiss francs (swatchgroup.com) They arouse 14 assorted watch brands that each position themselves on different fashion and legal injury segments of the market (www.swatch.com). However, Swatch Group has seen a decrease in net income in 2003, reflecting the slowing of product in ripen watch markets (Xinhua). Furthermore, most watches sold in Australia are merchandise and imports from Swiss watch makers look at declined in Australia by 11.4% in new-made years (www.fhs.ch). Company:         However, Australian shift companies who produce sporty and day-to-day watches such as Billabong and Ripcurl sport seen tremendous growth. The surf industry is a $10 billion industry (Kotdin). Billabong which is Australias pencil ingest surf wear participation saw a 9% increase in sales in Australia totaling near $ clxx million in 2003. Moreover, Billabong operates globally with 30,000 stores selling Billabong products. SALES 2003 (millions) Australia         169.1 Americas         302.8 Europe         151.0 Billabongs world market saw an even greater growth of 24% in sales (www.

billabongcorporate.com). Their products include women and mens room clothing, swimwear, bags and backpacks, hats and toboggans, gloves and boots, wetsuits, surf and body bewilder on covers, belts and not to forget, watches. They stay fresh to expand their brand visualize with promotional events. They shit surfriding and snowboarding events worldwide and also sponsor some of the athletes. Billabong has also created the claim Blue Crush which features a... I have a billabong t-shirt! Sorry, lol. cheeseparing long refernced essay. Good melodic phrase! slight topic and easy research! have a rap on the back! =p If you want to get a in effect(p) essay, order it on our website: Ordercustompaper.com

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