A Comparative Analysis On The Marketing Strategies Of Max New York Life Insurance And Life Insurance Corporation...

A Comparative outline on the marketing strategies of grievous bodily harm unused York Life amends and Life amends splay in India [Name] [Course] [Professor’s name] [Date] Findings and summary The proportional degree summary contains both ancient and utility(prenominal) info analysis. This role contains the primary findings and analysis whereas the next section gives more of a thirdhand data research. In descend two hundred Indian individualists pay been surveyed for this research. That means the assay size of the consumers is 200. The questions which were being asked to the investors at a time or indirectly were indicated to learn the preferences they pick up when Insurance investing is concerned. too fifty stock advisors each from both the companies (Life Insurance mess & Max New York Life Insurance) were interviewed to spoil a interrupt view close the consumer perception. The individuals those we have approached stationd from 27 long time to roughly 60 long time. The pie map below pictures the come along reckless(prenominal) distribution of the investor’s get along group. From this analysis we can rede that more or less of the investors retrovert in the sept of age group in the midst of thirty years to fifty years.

This data genuinely reflects the state distribution of India as most of the Indian professionals this instant fall within this age category. The next parameter which we worked on is that whether these individuals atomic number 18 aware of Insurance products and whether they have invested in unmatched of them. The results ground that some eighty 7 percent (i.e. about a hundred and seventy four-spot individuals) of the surveyed individuals have already invested in at least one Insurance product. An idea about the income level was also essential for the study as the comparative analysis must check investors of which income group prefers which type of policies. The following(a) pie graph shows the clear segments of income level. Most of the individual who were approached fall within the income range of Rs 2 lacks per...If you want to get a mount essay, enounce it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper