International Business: Microsoft Case Study.

International Business ASSIGNMENT Table of contents

Question 1: Discuss the departure between the foodstuff driven and driving markets come up of Microsoft. Which approach do you consider Microsoft utilizes? Customers first? Or asylum set? Justify.

Customer and market focus is a philosophy of putting the needs of the customer first in every aspect of an organization. (Barrett, 2001:1)

In order for me to address the conflict between Market drive and drive Markets/Innovation approach of Microsoft; let me start by defining and exploring the characteristics from each one of these concepts individually.

Market Driven

The BusinessDictionary.com (Vijay Luthra) defines Market Driven as Firms policy or strategy guided by market trends and customer needs instead of the firms productive subject or current products.

Narver and Slater (1990) define market orientation as a business cultivation committed to the continuous creation of superior value for the customers.

According to Jaworskit, Kohli & Sahay (Market-Driven Versus Driving Markets , 2000), market driven refers to a business orientation that is based on understanding and reacting to the preferences and behaviours of players inwardly a given market structure.



Driving markets, on the another(prenominal) hand, implies influencing the structure of the market and/or the behaviour(s) of market players in a direction that enhances the competitive position of the business.

There argon three generic ways of changing the structure of a market:

(1) Eliminating players in a market (deconstruction approach),

(2) Building a new or modified set of players in a market (construction approach)

(3) Changing the functions performed by players (functional modification approach)

Market behaviour can be modified directly or, alternatively, indirectly by changing the mind-set of market players (e.g., customers, competitors, and other stakeholders). (Market-Driven Versus Driving Markets , 2000).

The market driven formula for mastery in todays marketplace according to Bill Barret (Barrett, 2001), is to produce the right...

If you neediness to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper