Nice Finish
To Whom It May Concern:
I would like to take the time to pluck you and the people of Michelob beer on your outstanding success over the years. In spite of this, I am writing in solution to an advertisement I saw in the September 2001 unloosen of Cosmopolitan magazine. The ad is for Michelob Light beer; it displays a college-age manlike and female person subject in the back of a taxi plug becoming romantic, with the caption Nice finish. There is no contention over the power of advertising to inform consumers of the various acquirable products, and in todays economy, effective advertising is essential to a companys survival. However, relating alcoholic drink to sexual promiscuity is very heavy, and the both should not be linked together. Please take the following information I own provided you into great consideration.
For many products, such as beer, it is elementary to find (or invent) a sexual connection. However, the sexual connection is a good deal easier to set up for men than for women. Many men have minimal criteria for sexual desire; basically, they are concerned with a womans anatomy-- as long as a woman looks progeny enough and healthy, she is desirable. Men also consider her beautiful, since to a male beautiful and sexually attractive are virtually synonymous.
Thus, in advertising it is easy to get a mans attention by using womens bodies and associate getting the woman if he buys the product. It is contend on his instincts rather than the intellectual view of the world. The ad spends no time discussing her qualifications for sexual desire-- her mere existence is enough.
How is your advertisement dangerous? Alcohol and sex is a very dangerous combination. These two subjects have been brought together in numerous occasions star(p) to date rapes and other forms...
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