Defining Marketing

What do the variables product, place, price, and promotion have in common another(prenominal) than they all start with the letter ?p?? Collectively, they are know as the merchandising mix. They are ?the variables that merchandising managers skunk checker in order to best satisfy customers in the butt market? (QuickMBA, n.d.). The marketing mix is the crux of marketing and the authorization opportunities marketing creates for companies. What exactly is marketing? What is the importance of marketing in organizational success? The following analysis entrusts answers to these questions as vigorous as business examples to support the importance of marketing.

trade?what is marketing? From a personal perspective, marketing is the due diligence do prior to making decisions on what product or service of process a company is going to sell and/or provide to determine the demographics of the prospective customers, if the product is wanted, the best appeal to making the product or developing the service, etc... It is also the ?how tos? for acquiring the word out, grabbing the consumers attention, keeping their attention, promoting the product or service, advertising and marketing the product or service which includes where it?s going to be advertised and sold.



Marketing is many things combined in matchless package that needs to be done prior to, during, and after(prenominal) advertising and selling the product or service in order to gain and retain customers. Marketing, or the lack thereof, can make or break a company and its products and/or services. It is the attention grabber, the thing that keeps customers coming back because theyre satisfied, and it is what can create a Raving Fan which is a goal all company should strive to achieve.

There are; however, multiple marketing definitions. One published definition of marketing is as follows. ?Marketing consists of the strategies and tactics used to identify, create...

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